On This Day - 10th March

Sinclair Announces Major Spectrum Export Expansion
1983

Sinclair Announces Major Spectrum Export Expansion

Sinclair Research announced that the ZX Spectrum was to be launched in more than 30 countries worldwide during March and April 1983. With UK sales running at around 50,000 units per month, Sinclair planned to increase Spectrum production substantially to meet overseas demand. The company said it was initially concentrating on European markets, while also reporting large advance orders from agents in South America and the Far East and strengthening its export operation to develop new markets in the Middle East and the Third World. Sinclair's managing director Nigel Searle anticipated initial overseas sales of 15,000 Spectrums per month, rising sharply during the remainder of the year.
Source: Sinclair Research press release
Sinclair Research's press release dated 10 March 1983 announced the forthcoming launch of the ZX Spectrum in more than 30 countries during March and April. It stated that UK sales were running at approximately 50,000 units per month and that Sinclair intended to increase production significantly to meet overseas demand. The company reported substantial advance orders from agents in South America and the Far East and said it was strengthening its export team to develop markets in the Middle East and the Third World. Nigel Searle, Sinclair's managing director, anticipated initial overseas sales of 15,000 units per month, increasing through the remainder of 1983.
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